Hallmark & Guide Dogs Australia | Braille & Accessible Cards
Hallmark Guide Dogs Australia: Braille & Accessible Greeting Cards for Every Occasion
At Hallmark Australia, we believe that the gift of sharing cards should belong to everyone — including Australians who are blind or have low vision. Connection should feel personal. Independent. Joyful.
That belief is at the heart of our partnership with Guide Dogs Australia and our range of Braille greeting cards in Australia, thoughtfully created to make meaningful moments more accessible.
The Hallmark & Guide Dogs Partnership Story
Hallmark and Guide Dogs Australia share the same heartfelt belief: connection should be for everyone. Recognising a real gap, we joined forces to create accessible greeting cards that remove barriers and open up moments of joy.
Hallmark has always been about helping people care and connect, but traditional greeting cards haven't always been designed with accessibility in mind. That's why Hallmark Australia partnered with Guide Dogs Australia, one of the country's most respected organisations supporting people with low vision and blindness, to create a collection of greeting cards that are inclusive by design, not as an afterthought.
The result is a proudly Australian range that feels modern, warm and genuinely inclusive. Every purchase directly supports Guide Dogs Australia's life-changing work, helping people across the country live with greater independence and confidence.
"We're proud to partner with Guide Dogs Australia on this meaningful initiative. At Hallmark, we believe everyone should be able to share in the joy of connection and celebration. This partnership reflects our commitment to ensuring all Australians have the opportunity to connect with their family, friends and loved ones."
Why Accessible Greeting Cards Matter in Australia
Approximately 575,000 Australians are living with blindness or low vision. Many more, especially older loved ones face vision changes that make standard cards hard to enjoy.
A greeting card is often the only physical keepsake someone receives on a special day. When it's accessible, it says "we thought of you, and we want you to fully enjoy this moment." That's the power of the Hallmark Guide Dogs Australia range.
Accessible greeting cards in Australia help ensure:
- Birthdays and celebrations are shared
- Gratitude can be read privately
- Encouragement feels personal
- Every milestone includes everyone
Features of the Hallmark Guide Dogs Australia Card Range
Each card in this specially created collection includes thoughtful details that make a real difference:
- Braille messages: So people who read braille can enjoy the full sentiment independently
- High-contrast colours: Bold, modern Australian-inspired palettes that stand out clearly
- Large, easy to read text: Clear, generous lettering for those with low vision
- Warm, genuine Hallmark messages: Written in our classic caring tone
All cards are printed on premium stock and priced at just $8 AUD each, affordable inclusion that feels premium.
Meet the 12-Card Hallmark Guide Dogs Australia Collection
Happy Happy Birthday
Bursting with joy and celebration for anyone's special day
$8.00 AUD
Daughter – Born To Be Amazing!
A proud, loving message every daughter will cherish
$8.00 AUD
Best Ever! (Mum)
The warmest thank-you for the world's best mum
$8.00 AUD
Thinking of You
Gentle support when they need to know someone cares
$8.00 AUD
Congrats
Big, bright cheers for every achievement and milestone
$8.00 AUD
Thank You
Simple, sincere gratitude that feels extra special
$8.00 AUD
Big Love
Overflowing affection for partners, family or dear friends
$8.00 AUD
Treat Yourself (Grandma)
A loving reminder that she deserves all the good things
$8.00 AUD
Friend In A Million
Celebrating that one-in-a-million friendship
$8.00 AUD
The Best! (Grandad)
Honouring the legends who make life better
$8.00 AUD
King For A Day (Son)
Making his birthday feel truly royal
$8.00 AUD
My Hero! (Dad)
A heartfelt tribute to the everyday heroes in our lives
$8.00 AUD
How These Cards Were Co-Designed with Lived Experience
Nothing about this range was created in isolation. People who are blind or have low vision were involved from the very first sketch. Their feedback shaped everything from braille placement and contrast levels to the tactile elements that feel wonderful under fingertips.
Who the Hallmark Guide Dogs Australia Cards Are Perfect For
- People who are blind or have low vision
- Older Australians experiencing age-related vision changes
- Carers and families who want to include everyone in celebrations
- Schools, workplaces and community groups promoting inclusion
- Anyone who values thoughtful, accessible gifting
How Your Purchase Helps Guide Dogs Australia
Every single Hallmark Guide Dogs Australia card you buy helps fund the incredible work of Guide Dogs Australia. Training just one guide dog costs around $50,000 and takes up to two years, yet every dog is provided free to the person who needs them.
Frequently Asked Questions
Are the cards fully accessible?
Yes, every card features braille, tactile embossing, high-contrast colours and large text.
How much do they cost?
Each card is just $8 AUD.
Do they include envelopes?
Yes, each card comes with a matching envelope.
Where can I buy them?
Available at hallmark.com.au, Coles, Kmart, Target and selected newsagents.
Celebrate Connection for Everyone
The Hallmark Guide Dogs Australia range is more than greeting cards — it's a promise that joy, love and celebration belong to every Australian, no matter their vision. Thank you for choosing cards that include, uplift and give back.
Shop the Full CollectionStill Have Questions?
Our friendly Customer Care team is here to help. We typically respond within one business day.