Guide dog wearing a red harness lying on a wooden floor beside an open greeting card with colorful flowers and the words “Thank you” — promoting inclusivity and appreciation.

Guide Dogs Australia

Learn about our partnership with Guide Dogs Australia.

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Three signs with 'happy happy birthday', 'Congrats Congrats Congrats', and 'Big love' text on a pink background, labeled as a new high-contrast braille range.

The Guide Dogs Card Range, for everyone, for every occasion.

For many of us, greeting cards are a simple but meaningful way to connect. A handwritten card can mark a special moment, show gratitude, or simply brighten someone’s day, but for some people, traditional greeting cards are not always accessible. 

That’s why Guide Dogs and Hallmark Australia have come together in partnership to create the Guide Dogs Card Range, an inclusive collection of greeting cards designed so that more people can share the joy of connection. 

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Nine accessible greeting cards arranged in a grid, each featuring both print and Braille text. Messages include “Thank You,” “Friend in a Million,” “Thinking of You,” and cards for Mum, Dad, Grandma, Grandad, Daughter, and Son — designed to be inclusive for people who are blind or have low vision.

Hallmark are proud to partner in creating the Guide Dogs range of accessible greeting cards. Recognising a gap and need in the market, this range:

  • Is co-designed with people with lived experience
  • Features high contrast colours
  • Includes both braille and easily readable text

This makes them perfect for people with low vision or blindness and older people, allowing them to connect, celebrate and make meaningful moments together.

Hallmark and Guide Dogs share a strong focus on accessibility and connection, making these cards the perfect way to help more people connect and celebrate.

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  • Approximately 18 percent of people who are legally blind are classified as being totally blind while the majority of blind people can still differentiate between light and dark. 

  • Our partnership with Guide Dogs Australia aims to ensure all those with low vision or blindness feel included when celebrating those special moments.

Black and white arrow symbol on a white background

"We’re proud to partner with Guide Dogs Australia on this meaningful initiative. At Hallmark, we believe everyone should be able to share in the joy of connection and celebration. This partnership reflects our commitment to ensuring all Australians have the opportunity to connect with their family, friends and loved ones."

- Lyndal Matthews, Product & Marketing Director, Hallmark Cards Australia