About Us


Hallmark Cards Australia has been helping Australians celebrate, connect, and care for over 70 years. From greeting cards and gift wrap to thoughtful gifts, we’re here to make life’s moments a little more meaningful.

We’re a family-owned business with a story that started over 100 years ago, when 18-year-old J.C. Hall began selling postcards from two shoeboxes—with big dreams and a lot of heart.

That same spirit lives on in everything we do. Whether it’s a birthday, a milestone, or just a moment to say “I’m thinking of you,” we believe in the power of kindness and connection—for everyone, for every occasion.